Channel 4 sales to unite advertising for Channel 4 and 5 from 2027 - Señal News - Senal News

Latest News About Channel 4 and Channel 5 agree historic ad sales deal

Channel 4 and Paramount's Channel 5 have finalised a landmark advertising partnership. Channel 4 will take over Channel 5's ad sales, shifting the in excess of £300 million business from Sky. The joint sales unit will represent both stations from 2027. The deal provides a unified offering to advertisers. The announcement came on 16 September 2026.

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